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Power purchase agreements (PPAs), contracts that sell energy directly to large corporate and industrial customers through multi-year supply contracts rather than to the wholesale market, are gaining traction in the European wind power sector. With increasing decentralisation “The wind market is currently driven by the increasing competitiveness of wind power pricing … Motivated by this, the global energy market is witnessing a shift from standard electricity model, where the major utilities decide the generation source and technology for consumers. Independent power producers (IPPs) are finding PPAs to be a promising option to supply power to large companies, rather than relying on subsidies,” says a ‎ senior research analyst – energy and environment, at Frost & Sullivan. See Power Technology for the full article.

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