Made in Britain, an organisation that represents almost 1,300 UK manufacturing companies, has conducted a survey of 1,000 purchasing and procurement decision makers at British firms. The aim was to understand the extent of the willingness to ‘buy British’ as the UK officially enters a recession for the first time in 11 years, to support the economy. It found that businesses are willing to pay a premium for British goods, with 86% saying they were happy to pay more, up 5% on last year, and 64% said they would be willing to buy British whatever the cost.
John Pearce, chief executive of Made in Britain, said he was proud to see British businesses coming together in a time of adversity. Read more results on Supply Management.