Strategic market analysis is a much-needed tool in the public sector shed, and yet it’s often overlooked for more short-term, transactional capabilities.

This introduction to strategic market analysis helps define why market intelligence is important, what role it plays in the acquisition life-cycle, what challenges programs face when trying to develop market intelligence, and what key principles can help organizations improve their capabilities.

Read More … Download

 

0

No comments

You must be logged in to post a comment.