Conducting market research and gathering market intelligence is a critical part of any acquisition and procurement process. It can also take a good amount of time that most procurement professionals don’t have, given the other demands of the acquisition lifecycle.
Public Spend Forum’s webinar covered practical tips for conducting effective market research in an efficient manner. Based on their own research and experience working in public procurement, our hosts shared their insights on the questions to ask early in your market research, finding keywords that describe your ideal product or service, and using GovShop filters to identify eligible small business concerns for your set aside contracts.
To learn more, read Frank McNally’s in-depth coverage of the topic in his articles: