Presented in partnership with NIGP

Market research and intelligence was front and center in a recent webinar presented by Public Spend Forum (PSF) and NIGP, the National Institute for Government Procurement. Hosts Raj Sharma and Frank McNally of PSF covered key principles and practical tips for conducting effective market research in as little time as possible. Based on extensive research and experience working within procurement across public and private sectors, attendees were treated to insight on asking the right questions early in the acquisition process, knowing where to find information on their product and service needs, and then market research strategies that promote best value outcomes.

Thank you to everyone who attended the webinar and for those who missed it, check out the full webinar below! We appreciate your interest in the topic and the excellent questions you shared with us during the session. Please check out our in-depth recap of this webinar for more information. This is just the first part of a multi-part series we’re running here at Public Spend Forum on this very important topic of market research, so stay tuned for more events and webinars from us to help you do your best market research EVER!