PhD researcher and senior lecturer at Hanze University in The Netherlands. (For more, info please see my LinkedIn profile.)
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Anne Staal


A pracademic by training, experience and passion.

Extensive industry and business experience. In academia since 2008 with tertiary teaching and applied research. Almost completed my PhD on managing innovative suppliers in construction supply chains. Research interests include sustainable procurement and innovation procurement.

Please check my LinkedIn profile for more details.


PhD researcher and senior lecturer at Hanze University in The Netherlands. (For more, info please see my LinkedIn profile.)


Zernikeplein 7


Auckland University of Technology
PhD Candidate
Innovation, Entrepreneurship, Management, Procurement
2014 to 2019
The Hague University
1998 to 2000
Teesside University
1997 to 1998
Groningen University
1988 to 1992
Hanze University
1983 to 1989

Job history

Rotterdam University of Applied Sciences
External examiner Faculty of Small Business & Retail Management
2001 to current
NEVI (the Dutch Association for Purchasing Management)
Trainer for operational, tactical and strategic procurement courses
2008 to current
Hanze University of Applied Sciences
Senior Lecturer in Purchasing | Entrepreneurship | Business Management
2010 to current
AUT - Auckland University of Technology
PHD Researcher
2013 to 2019
AUT - Auckland University of Technology
Senior lecturer in MBA MBUS and MCM programmes
2014 to 2016

What Is Your Role in the Public Sector Marketplace?

  • Academic
  • Consultant

Markets of Interest/Expertise

  • Facilities & Construction
  • Industrial Products & Services
  • Office Management & Furniture
  • Transportation & Logistics
  • Professional Services

Sector(s) of Government

  • Federal / Central
  • State / Regional
  • Europe
  • Asia / Australia
  • International

What Topics are you interested in?

  • Strategy & Organizational Design
  • Best Practices in Execution
  • Innovation and Success Stories
  • Doing Business with the Government

Recent Posts

Dilemmas in Selecting Good Suppliers & Good Procurement Talents (edit post)

February 22, 2019

When I was equally ambitious but somewhat younger one of my former employers supported my MBA. (That was during the Dotcom bubble with Internet still in its infancies). I recall one beer-night with fellow-students when we had a discussion on successful recruitment methods. We felt that networking and making good first impressions were important; we […]

IPSERA 2018 – update on procurement research (edit post)

February 22, 2019

The IPSERA 2018 conference started during the festivities of the Greek National Independence Day. A sunny day in Athens, still a bit fresh but with spring in the air. That was a distinct and very welcome difference from the bleak season in the more Northern European countries. (April is the cruellest month – breeding lilacs […]

Measuring & Improving Sustainable Procurement with ISO 20400 (edit post)

May 2, 2018

(Source: The ISO 20400: 2017 guidance standard on sustainable procurement is an excellent tool for private and public organisations. This new global norm has been adopted by 52 industry countries, representing 65% of the world population, 85% of the world GDP, and a hefty 73% of the CO2 emissions. (Source: Over the last […]

As Sure As Tax, Rain, Death: Digitalisation Dragons? (Part II) (edit post)

August 30, 2017

Mutated digital dragons?  (Check the British Library website for the 15th century originals!) Tax evasion, delayed trains & untidy death seem to be parts of our daily lives. But what about the digitalisation dragons? Will they wipe away B2B sales and procurement as we know it, our will we see a more nuanced picture? The first […]

As Sure As Tax, Rain, Death: Digitalisation Dragons? (Part I) (edit post)

August 10, 2017

Digialisation Dragons (Detail from a 15th century miniature in the British Library). We hear about disruptive technologies and live in a VUCA world (Volatile, Uncertain, Complex, and Ambiguous). New technologies will change business models as they have always done. However the four VUCA factors have varying impacts on business “which defies confident diagnosis and befuddles […]