David C. Wyld (firstname.lastname@example.org) is the Laborde Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, executive educator, and experienced expert witness. He is the founder and publisher of Modern Business Press (http://modernbusinesspress.com), an innovative, open-access model of academic publishing that provides opportunities across a wide variety of business and technology disciplines. He also serves as the director of the Reverse Auction Research Center (http://reverseauctionresearch.com/), a hub of research and news in the expanding world of competitive bidding. He is also a social media entrepreneur, with two informational sites (http://theideapublising.com and http://theideapublishing.com).