Your team provided our customers with an organized understanding and comprehensive visibility into the Federal embedded cybersecurity system market. For supplier members, you answered one of the most difficult questions to answer when engaging with the public sector, ‘Who buys what I sell?’. For our current Government customers, you helped answer ‘Who buys what I buy?’.
Federal Intermediary Organization
Executive Director
Need
As part of its goal to better serve its membership of emerging companies as well as its government customers, a federal intermediary organization wanted to get full visibility into federal government demand for embedded cyber. Their management team knew that existing market research methods wouldn’t work and there were potentially many other programs with needs that they weren’t able to identify.
Results
For an intermediary organization, AI-MI matched over 300% of additional potential customers across federal defense and civilian agencies, utilizing PSF’s artificial intelligence market planning technology and GovShop platform.
Through PSF’s OntologyMatch™, we identified 14 capability clusters for the embedded cyber solutions.
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Analyzed 2000+ federal programs, quickly narrowing matches down to 250+ potential programs with the need for embedded cyber. Additional validation resulted in matches with 120+ program offices, with detailed customer profiles of each office used for prioritization
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Sample Profile for rapid market visibility and expansion of targets by over 300%. We were able to expand the visibility beyond the current Army market into the entire defense and civilian market to include 120+ programs.
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Identified defense as well as civilian program offices for embedded cyber, along with 100+ channel and contracting pathways to create a faster path to market
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Identified 335 SBIR/STTR award winners related to the embedded cyber, for FY2019-FY2021
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Approach
OLD-FASHIONED ANALYSIS + AI-MI™: Leveraging PSF’s AI-enabled Market Intelligence Sprint workflow, along with traditional research and analysis, PSF
- Utilized PSF’s AI-enabled market ontologies to define and understand the scope for the embedded cyber solutions.
- Leveraged OntologyMatch™ to develop the overall market segmentation and come up with 15 capability clusters, based on the nature of needs and requirements.
- Leveraged SpendMatch™ algorithms to identify, match, and validate program offices with demand in embedded cyber solutions.
How can we help you?
We're ready to help you discover the right companies and ecosystem partners, understand technology/market trends and track risk/commercialization potential of your portfolio of companies/contractors.
